Background:
Client: Marquis Hotels & Resorts
Objective: Revamp the lobby, bar, and outdoor pool area of a 20-year-old establishment to create a modern, luxurious ambiance without major structural changes.
Challenge: The existing lighting system was outdated, inefficient, and did little to enhance the character of the spaces. The challenge was to infuse modernity and luxury using primarily lighting, specifically LED channels.
The Approach:
- Initial Assessment: Our team conducted a detailed walkthrough of the spaces, noting areas that could benefit from enhanced or focused lighting.
- Collaboration: We worked closely with the hotel's design team, gathering insights into the ambiance they wished to achieve.
- Drafting a Plan: Based on the assessments and discussions, a lighting plan was drawn up, highlighting key areas for LED channel implementation.
Implementation:
- Lobby Transformation:
- Linear LED channels were installed in the ceiling coves around the perimeter of the lobby, providing soft, indirect ambient lighting.
- Artwork and sculptures were highlighted with focused LED channels, making them pop and serve as focal points.
- Behind the reception desk, a wall with a cascading water feature was backlit using vertical LED channels, adding depth and movement to the space.
- Bar Ambiance Upgrade:
- The bar area saw the introduction of under-counter LED channels, illuminating the bottles and glassware.
- Above the bar, suspended LED channels acted as both a source of light and a modern decorative feature.
- Outdoor Pool Elevation:
- LED channels were installed under the lip of the pool and in surrounding landscape features. At night, this transformed the pool into a luminous lagoon.
- Pathways were subtly lit with LED channels, ensuring safety and adding to the aesthetics.
Results:
- Energy Efficiency: The hotel saw a 30% reduction in energy costs related to lighting within the first three months of implementing the LED channels.
- Guest Experience: Guest feedback was overwhelmingly positive, with many long-time patrons commenting on the "complete transformation" of the ambiance.
- Increased Bookings: The hotel's updated look, primarily driven by the LED channel implementation, became a talking point in travel forums and on social media. As a result, bookings increased by 20% in the subsequent quarter.
Conclusion:
LED channels proved to be an invaluable tool in achieving a significant ambiance upgrade without the need for extensive renovations. The case of Marquis Hotels & Resorts underscores the potential of LED channels in redefining spaces, elevating guest experiences, and driving business metrics in the hospitality industry.